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Bartizan’s iLeads 1.5 Release Adds Easier Customization & Exhibitor Education, Improved Messaging

The major addition to this release of our iLeads app is improved bi-directional synching. Using iLeads 1.5, exhibitors can now edit their follow ups and survey questions online.

YONKERS, New York — December 20, 2013 — Bartizan Connects, maker of the trade show industry’s top lead retrieval tools, today announced iLeads 1.5, the latest release of its award winning mobile app for tradeshow lead retrieval. iLeads 1.5 is the tradeshow industry’s first badge-scanning app and the highlight of the new release simplifies the way exhibitors set up their customized surveys and follow ups.

For exhibitors, this update will make setting up multiple licenses with the same set of customized questions amazingly simple. Exhibitors can now set up multiple devices from a single point – a password protected exhibitor portal. If exhibiting companies have multiple booth staff all iLeads enabled devices can share unified customizations. For registration contractors using iLeads, the new version lets them customize the system default surveys and follow-up questions for their events.

“The major addition to this release of our iLeads app is improved bi-directional synching,” said Ayman Ahmed, senior vice president & CTO, Bartizan Connects. “Using iLeads 1.5, exhibitors can now customize their follow ups and survey questions by logging into the exhibitor portal on LeadsLightning.com. It’s available for Apple users now; the Android version is in development.”

The 1.5 release also includes improved exhibitor messaging. Many exhibitors are not aware that they do not need a live internet connection to use iLeads at a show. If, after scanning a badge, no name appears, exhibitors are notified that this simply indicates the badge holder is a late registrant or there’s been an error entering the badge number. But this isn’t a problem, since exhibitors can simply add qualifiers and notes as usual and the contact info will appear later when the device is synched.

The real value of being at a trade show — why it’s worth spending marketing budget — comes when exhibitors follow up on the leads and contacts made at the event. Exhibitors using iLeads 1.5 can access Bartizan’s post-show marketing templates, worksheets, social media planner, and checklists all from within the app. The easiest way to follow up with tradeshow leads is to send each lead an e-mail. iLeads 1.5 provides worksheets and templates to help exhibitors create compelling email messages that will close sales.

“We know that exhibitors find it difficult to follow up with sales leads using best practices,” said Lew Hoff, president, Bartizan Connects. “Now, exhibitors can capture leads with iLeads and then use our post-show marketing checklists and templates to close those leads.”

What’s New in Version 1.5?

Improved bi-directional synching. Data such as follow-up and survey questions will now be pushed from the exhibitor portal, LeadsLightning, to devices with the iLeads app running. This will make setting up multiple licenses with the same set of questions amazingly simple.

In-app exhibitor education. Offers ways to increase booth traffic and follow up with leads. Steps to take before, after, and during the conference.

Exhibitor messaging improved while using app. If attendee info is not available at the time of scanning, the exhibitor is informed that the attendee is a late registrant. They will be prompted to enter info as usual and informed that data and visitor info will sync after show.

About iLeads Badge Scanner App

The award winning iLeads is the first and most widely used exhibitor lead retrieval app. Request a demo and talk to a lead capture specialist (http://offers.bartizan.com/register-demo-ileads-badge-sca…) about how iLeads could fit into your event strategy.

About Bartizan Lead Retrieval

Bartizan is a long-time provider of exhibitor lead management programs and badge scanners for trade shows. Bartizan originated lead retrieval for mobile phones and has the largest lead retrieval inventory in the country with over 3,000 units

For more information on Bartizan Lead Retrieval, contact: Joanna Stasuk, Marketing Director, joanna@bartizan.com, 914-965-7977 | Lew Hoff, President, lew@bartizan.com, 914-965-7977 | Elizabeth Mazei, Executive VP & COO liz@bartizan.com, 914-375-7982