Category Archives: Trade Show News
In a turn of events that has exhibitors, managers and attendees smiling, 2014 has become one of the most impressive years for growth in the trade show industry.
Even the most dazzling trade show booth idea gets more hands-on than a promotional packet exchanged between an exhibitor and an attendee, but recent success stories indicate that it may be time to reinvent the wheel, with regard to engaging new consumers on the floor.
Though trade show managers and exhibitors are always working toward the common goal of lead generation and profit, there is a frequent communication disconnect between the two parties.
This day and age, companies large and small will replace the face-to-face communication of old with tools like video conferencing, remote calls or worst of all, an endless email chain without an end or a personal sentiment in sight.