The internet has revolutionized so many aspects of society. One, which I find particularly helpful, is the way the internet has allowed everyone to become a reviewer. From the vast array of products sold on Amazon, to movies, restaurants, hotels and airlines (I know, they are all bad), the internet has allowed the crowd to speak out on what it does or doesn’t like.
I can’t remember the last time I purchased a book on Amazon without reading the reviews first. Reviews can tell you so much. Not only how much the person liked a particular book, but why they liked the book (or hated the book for that matter). I can sometimes read a five star review that convinces me not to buy a particular book because the reviewer’s description has convinced me that this particular book is not for me.
Reviews can also help shape a product or service. While books, recorded music and films cannot be changed, the food and service at a restaurant can certainly be shaped by positive and negative reviews. An astute reviewer can use a review to help improve their favorite restaurant, hotel or bar, if the restaurant, hotel or bar pays attention to the reviews.
However, one industry has not taken advantage of crowdsourcing reviews….yet. That is the trade show industry. Imagine, if you will, that you are an attendee or exhibitor looking to attend (or exhibit) at the leading trade show in your industry. But there are two or three different trade shows which all cover your particular industry. Wouldn’t it be great to be able to read reviews from other professionals in your industry? Reviews that help you figure out which trade show is best for you?
Also, as a reviewer, you have the ability to help change this dynamic industry. You have the opportunity to share what works and what doesn’t work at your favorite trade show.
This is also an excellent opportunity for show organizers to read what their attendees and exhibitors have to say about their show. Such feedback could be invaluable in improving the show from year to year.
Well, this website now exists. It’s called EventXray and you can now rate and review your favorite trade show (or consumer show) at www.eventxray.com just as you rate and review your favorite books, movies, restaurants and hotels.