Natural products, trucking industries enjoy trade show success

At first glance, you wouldn't think the natural products and trucking industries have a lot in common. However, they do share a connection: Trade shows for both sectors recently saw upticks in areas such as trade show traffic and exhibitor numbers, TSNN reported.

NPE East turnout reflects positive industry forecast
Last month, more than 23,000 attendees and nearly 1,300 exhibitors flocked to Baltimore to attend NPE East, the East Coast's largest event for natural, organic and healthy products. The high turnout was indicative of the industry's positive outlook over the next few years – according to the news source, the sector is expected to encounter an annual growth rate of 8.6 percent, reaching $226 billion by 2018.

Companies in the natural products niche that are considering exhibiting at NPE West 2015 or NPE East 2015, which will be held next March in Anaheim and next September in Baltimore, respectively, should get started on putting together an event checklist.

Everything's bigger in Texas – including trade shows
Meanwhile, in Dallas, the Great American Trucking Show proved to be just that. The trade show broke records in August with 512 exhibits – an 8 percent growth in the number of exhibitors compared to the previous year, TSNN reported. Attendee numbers also saw an uptick over 2013, rising by 16.46 percent to more than 54,000 this year.

Stacy McCants, vice president of events for show operator Randall-Reilly, noted that his team was already focused on making 2015's GATS bigger and better than ever.

Organizations that had a presence at this year's event should take their cue from McCants to take their trade show booth idea brainstorming to the next level, and companies considering exhibiting next year should be prepared to bring their A game.

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