• Bruce Jones says:

    That works great if your newsletter program allows you to add first name and show name from the contact record.

  • Bruce you are right. Forgot to mention that not all mass email programs let you add the first name to the subject line. If it is offered, we find it’s very effective. For “big fish” leads it may be worth sending individual emails with their name in the subject line rather than add them to the mass email list.

  • Gary says:

    Great subject line examples to use. I think the subject line is one of the most important things as you want to make sure that you remind them that you’ve met and also throw something catchy in there.

  • Thanks Gary, nice tip.

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